Salesforce Marketing Cloud Email Specialist Practice Exam

Salesforce Marketing Cloud Email Specialist Practice Exam

The Salesforce Marketing Cloud Email Specialist certification is designed for individuals capable of showcasing their expertise, skills, and experience in email marketing best practices across various areas within the Marketing Cloud Email application. This includes proficiency in content creation, subscriber and data management, delivery, and analytics.

A Salesforce Marketing Cloud Email Specialist has hands-on experience utilizing Marketing Cloud tools, particularly Email Studio, Content Builder, Journey Builder, and Einstein features. They excel in tasks such as importing and segmenting data, as well as generating reports to capture email data. Their abilities extend to creating solutions aligned with email marketing objectives. Furthermore, they are well-versed in the capabilities of Marketing Cloud products of email marketing, report generation, and data management.

Who should take the exam?

Candidates for this exam should possess a fundamental understanding of Marketing Cloud Server Side Scripting Languages (AMPscript, GTL, SSJS), as well as email development and design utilizing HTML and CSS.

It is important to have hands-on experience utilizing the Salesforce Marketing Cloud Email application tools to execute both tactical and strategic email campaigns. Additionally, the Email Specialist is proficient in troubleshooting and resolving basic Marketing Cloud-specific issues. And, a minimum of six months of experience utilizing the Marketing Cloud Email application and its associated tools.

Key responsibilities of Salesforce Marketing Cloud Email Specialist:

Salesforce Marketing Cloud Email Specialist is responsible for:

• Building email marketing campaigns utilizing various tools within Email Studio, notably Content Builder.
• Developing relational data models.
• Sending emails using email application sending methods.
• Creating email automation utilizing Automation Studio and Journey Builder.
• Generating reports on email tracking data.
• Supporting Marketing Cloud Einstein to implement AI-driven personalization for emails.

Exam Details

• Exam Name: Salesforce Marketing Cloud Email Specialist
• Exam Languages: English
• Exam Questions: 60 Questions
• Passing Score: 67%
• Time Duration: 90 minutes

Salesforce Marketing Cloud Email Specialist Exam Course Outline 

The Exam covers the given topics  - 

Topic 1: Understand Email Marketing Best Practices: 10%

• Evaluating elements and techniques of email marketing to design effective emails and email programs.
• Differentiate elements of an email that can impact message deliverability.
• Demonstrating appropriate and effective subscriber acquisition and retention methodologies.

Topic 2: Learn about Content Creation and Delivery: 24%

• Recommending Marketing Cloud tools to use when preparing an email for send.
• Given a customer scenario, creating and customizing an email message to meet customers’ needs.
• Configuring send settings to meet the customer requirements.
• Organizing and managing email campaign content.

Topic 3: Understand Marketing Automation: 26%

• Recommending the appropriate marketing automation solution.
• Given a customer scenario, building the appropriate Automation Studio solution.
• Building the appropriate Journey Builder solution.

Topic 4: Learn about Subscriber and Data Management: 26%

• Given desired output requirements, set up Data Extensions in Marketing Cloud.
• Determining how to import data into Marketing Cloud.
• Configuring segmentation tools to model subscribers and data.
• Given a customer scenario, identifying and troubleshooting send discrepancies based on subscriber preference management.

Topic 5: Understand Insights and Analytics: 14%

• Explaining the different metrics available for email campaigns and what each one means.
• Explain the steps involved in analyzing the performance results.
• Configuring and running Marketing Cloud ad hoc and automated reports.
• Recommending an Einstein product that will analyze campaign effectiveness.