Campaign Management
About Campaign Management
The planning, implementation, monitoring, and analysis of a marketing initiative—sometimes focused on the introduction of a new product or an occasion—is referred to as campaign management. Typically, campaigns entail many pushes to potential customers via email, social media, surveys, print materials, freebies, etc.
A professional or volunteer individual with the title of "campaign manager," "campaign chairman," or "campaign director" is responsible for organizing the direct operations of a campaign, including funding, advertising, opinion polling, sales turnout, and other supporting activities.
Why is Campaign Management important?
Campaign management advantages include:
- Clear campaign objectives and goals.
- Roles of Team Members are Clearly Defined.
- Planning marketing campaigns in concert.
- Execution of marketing strategies in a systematic way.
- Organized Teamwork Between Members.
Who should take the Campaign Management Exam?
- Marketers who are just starting out or who are more experienced who want to learn more about planning campaigns
- Marketers who want to use more precise segmentation and creative approach to enhance their campaigns.
- Businesses who wish to start marketing campaigns
- Marketers who want to learn more about marketing's creative strategy.
Campaign Management Certification Course Outline
- Basics of campaign management
- Client/Brand Analysis
- Consumer Decision Journey
- Collect and Analyze Data
- Channel and Content Strategy
- Test and Control Plan
- Digital Marketing Plan