Competitive Marketing Strategies
About Competitive Marketing Strategies
A competitive strategy is a long-term marketing plan created by businesses to protect their position in the market and obtain a competitive edge.
Why is Competitive Marketing Strategies important?
An action plan created by a business to gain a competitive edge over rivals is known as a competitive strategy. This plan was developed after evaluating the opposition's opportunities, threats, strengths, and weaknesses and contrasting them with your own.
Who should take the Competitive Marketing Strategies Exam?
- Marketing managers & sales managers with revenue generation responsibilities
- Professionals who want to gain a deeper understanding of marketing
- Brand managers are responsible for managing the function
Competitive Marketing Strategies Certification Course Outline
- Introduction to Brand Management
- Brand Image, Brand Identity and Brand Equity
- Brands and Consumers
- Brands and Social Media
- Brand Positioning and Extension
- Managing Brand Over Time
- Brand Portfolio Management
- Brand Metrics
- Introduction to Integrated Marketing Communication Mix
- Understanding Content of Communication
- The Power of Strategy/Big Idea
- Brands with Purpose – Managing Brand Reputations