Customer Communication
About Customer Communication
With
an explosion in new communication channels, businesses are faced with
the challenge of ensuring clarity and consistency across all customer
communications. The very definition of “customer communication” has
expanded manifolds to include everything from billing to direct mail
marketing to e-marketing to electronic bill presentment and so on. Banks
and Financial Institutions have always been the leaders in setting high
standards for customer expectations by continuously enhancing customer
experience. The result is that high-touch, 24/7 service across multiple
channels is no more representative of customer delight but has become a
basic requirement for keeping customers happy and loyal in real-time.
Why is Customer Communication important?
• Better execution of multi-channel campaigns ensuring consistency and clarity across all channels
• Automation of the creation and delivery of well-designed, highly personalized communications
• Easy change management by incorporating a version control mechanism
•
The ability to focus on the specific requirements of every individual
customer to deliver more relevant and meaningful communications to
customers
• Integration of intelligent enterprise data into
transactional communications enabling responsive and agile marketing for
better up-selling and cross-selling
• Better visibility and control over your communications to help your business operate profitably
• Reduced dependency on IT experts for performing minor changes
• Regulatory compliance
• Better up-selling and cross selling
Who should take the Customer Communication Exam?
• Business owners and Entrepreneurs
• Marketing, PR, Advertising, or branding professionals
• Anyone who wants to assess their communication skills
• Consultants
• Professionals working in outsourced companies responsible for advertising, communication, or PR
• Any professional with skills and knowledge in communications or public relations
• Students
• PR, Advertising or branding managers and senior executives
Customer Communication Certification Course Outline
1. Introduction to Communication
2. Oral Communication
3. Non-Verbal Communication
4. Written Communication
5. Customer Handling
6. Customer Focus
7. Customer Expectations
8. Customer Needs
9. Customer Listening and Tools
10. Customer Communication
Certificate in Customer Communication FAQs
Why is customer communication important?
Customer communication is important because it establishes and maintains trust between the customer and the business. Open customer communication can also assist with restricting misunderstandings, lead to greater customer satisfaction, and make clients bound to prescribe a business to others.
Is Communications a good career?
A broad field like communication offers an enormous range of career opportunities. However the choices are broad, they are all based on the bedrock of creativity. Creative professionals partake in some of the highest work satisfaction rates. A career in communication is a career of satisfaction.
How do businesses communicate with customers?
Businesses communicate with customers in person via sales representatives, customer service personnel, and account representatives. In-person communication is a powerful instrument, especially with regards to dealing with complex business issues or service concerns.