Digital Marketing
About Digital Marketing
Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology including desktop and mobile computers, as well as other digital media and platforms. This comprises text and multimedia messaging as well as email, social media, and web-based advertising as a marketing channel.
Why is Digital Marketing important?
Advantages of online marketing:
- Increase Customer Loyalty by Communicating Frequently.
- Engage the Customer Throughout the Buying Process.
- Choose the Correct Audience.
- Create a Reliable Lead Pipeline.
- Optimize and Obtain Better Conversion Rates.
- Accurately Measure All Results.
- Gain Brand Credibility.
Who should take the Digital Marketing Exam?
- Marketing Managers
- Content marketers
- Students looking for an introduction to digital marketing.
Digital Marketing Certification Course Outline
- Digital Marketing Fundamentals
- Building a Content Creation Framework
- How to Find the SEO Strategy that Fits Your Business
- Improving Website Performance
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How to Create a Successful Video Marketing Strategy
- Developing a Social Media Strategy
- Introduction to Paid Search Advertising
- Creating a High-Performing Email