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Microsoft Dynamics 365 for Marketing (MB-220) Exam

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Microsoft Dynamics 365 for Marketing (MB-220) Exam


The Microsoft Dynamics 365 for Marketing (MB-220) certification is designed for candidates who work as functional consultants specializing in Microsoft Dynamics 365 Customer Insights Journeys. Their role involves implementing solutions that:

  • Attract and convert leads.
  • Enhance brand awareness.
  • Establish consistent omnichannel messaging.
  • Provide valuable marketing insights.


Who should take the exam?

MB-220 is ideally suited for individuals familiar with:

  • Configuring the core marketing application, encompassing segmentation, email marketing, interactive customer journeys, and real-time journeys.
  • Lead nurturing strategies involving personalized experiences, events, surveys, lead scoring, and analytics.
  • Ensuring compliance with data privacy and security regulations.

As a candidate, it's important to have a foundational understanding of marketing principles and the role of Dynamics 365 Customer Insights - Journeys application within the Dynamics 365 suite of applications. This includes familiarity with the integration of:

  • The Microsoft Power Platform
  • Other Dynamics 365 customer engagement apps
  • Dynamics 365 Customer Insights - Data
  • Dynamics 365 Customer Voice
  • Microsoft Teams
  • Other Microsoft 365 applications

Furthermore, candidates should gain knowledge in:

  • Industry-specific terminology
  • Key priorities and common initiatives
  • Industry standards and methodologies
  • Best practices in the field


Course Outline

The MB-220 Exam covers the following topics - 

  • Topic 1: Configuring Dynamics 365 Customer Insights - Journeys (10–15%)
  • Topic 2: Managing segments and preferences (15–20%)
  • Topic 3: Managing leads, contacts, and accounts (1–5%)
  • Topic 4: Managing marketing channels (25–30%)
  • Topic 5: Managing journeys (20–25%)
  • Topic 6: Managing events and webinars (10–15%)

Microsoft Dynamics 365 for Marketing (MB-220) Exam FAQs

Candidates applying for the exam should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Candidates in this are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

If a candidate does not achieve a passing score on an exam the first time then the candidate must wait at least 24 hours before retaking the exam. And, if a candidate does not achieve a passing score the second time, the candidate must wait at least 14 days before retaking the exam a third time. A 14-day waiting period is also imposed for the fourth and fifth subsequent exam retakes. A candidate may not take a given exam any more than five times per year.

The technical tasks that are performed in this exam include performing discovery, planning, and analysis with managing user experience design and data. It also includes implementing security and integration with configuring marketing applications.

This exam will cost you $165 USD including the additional taxes.

In this exam the main highlighted areas are: • Configuring marketing applications (5-10%) • Managing segments and lists (10-15%) • Creating and managing marketing forms and pages (10-15%) • Managing leads (10-15%) • Creating and managing marketing emails (10-15%) • Managing customer journeys (15-20%) • Managing events and webinars (10-15%) • Configuring and analyzing customer responses (10-15%)

This exam is best fit for the Microsoft Dynamics 365 Customer Engagement functional consultants with having knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications.

MB-220 exam is for candidates who are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates in this are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

You will get 120 minutes to complete the exam.

Microsoft certification contains 40-60 questions which need to be completed in 120 minutes.

In a year the candidate can give exam only five times and after then the candidate is eligible for the exam after 12 months. The 12 months period will start the day of the fifth unsuccessful exam. After giving first exam if a candidate did not pass then they should have to wait at least a day to give second test.

This is exam is intended for Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise.

To become a Microsoft certified Dynamics 365 Marketing Functional Consultant Associate you have to pass MB 200 and MB 220 exam.

At Testpreptraining you will get a Unique sets of questions shuffled with different levels which will help you check your skills and weak areas. Doing these questions will increase your knowledge to score better in the exam.

Yes, you will be provided with full assistance with our team of experts, who keeps on updating the tips and tricks regarding the exam on our blog.

Testpreptraining training course is designed to give you all of the skill-sets necessary to successfully complete the required projects and help you pass MB-220 exam in your first attempt.

Yes, you will be given access to the practice sets which will be available once you have registered for the course.

Testpreptraining gives you the option to take the free practise test with different and unique questions before purchasing the complete test.