Google Business Citations
The Google Business Citations exam evaluates individuals' proficiency in optimizing local business listings and citations on Google My Business (GMB) and other online directories. This exam assesses candidates' ability to improve local search visibility, enhance online reputation, and attract more customers by optimizing business information, citations, and reviews across various digital platforms. Successful candidates demonstrate skills in local SEO (Search Engine Optimization), citation management, review monitoring, and reputation management strategies.
Who should take the exam?
- Digital Marketers: Digital marketers, SEO specialists, and online marketing professionals interested in mastering local SEO techniques and strategies to improve local search visibility and drive more targeted traffic to businesses.
- Business Owners: Small business owners, entrepreneurs, and local business managers looking to enhance their online presence, attract more customers, and compete effectively in local markets.
- Marketing Consultants: Marketing consultants, agency professionals, and freelance marketers offering local SEO and online reputation management services to clients in various industries.
- Web Developers: Web developers, designers, and IT professionals involved in building and maintaining websites for local businesses, seeking to optimize site content and structure for local search.
- Sales Professionals: Sales representatives, business development managers, and account managers responsible for promoting local businesses and generating leads through digital channels and local marketing efforts.
Course Outline
The Google Business Citations exam covers the following topics :-
- Module 1: Introduction to Local SEO and Business Citations
- Module 2: Understanding Google My Business Optimization
- Module 3: Understanding Citation Management and NAP Consistency
- Module 4: Understanding Review Monitoring and Reputation Management
- Module 5: Understanding Local Search Ranking Factors and Optimization Techniques
- Module 6: Understanding Local Content Marketing and Geo-targeted Campaigns
- Module 7: Understanding Citations and Link Building Strategies
- Module 8: Understanding Tracking and Analytics for Local SEO
- Module 9: Understanding Local Advertising and Paid Search Campaigns
- Module 10: Understanding Best Practices and Case Studies
Google Business Citations FAQs
What is the format of the exam?
The exam includes 60 multiple‑choice questions and 5 scenario‑based tasks. You have 90 minutes to complete it.
Who should take the exam?
Professionals responsible for local SEO, business owners with physical locations, and agencies managing client citations.
Is prior citation experience required?
Basic knowledge of online directories and Google Business Profiles helps, but core concepts are covered from fundamentals to advanced.
How do I prepare for the exam?
Practice claiming and verifying profiles, perform a citation audit on your business, and use a citation‑management tool on sample data.
What score is needed to pass?
A minimum score of 70% overall is required to earn certification.
Can I retake the exam if I fail?
Yes. You may retake it after a 14‑day waiting period.
How long is certification valid?
Certification remains valid for three years. Renewal requires passing a brief refresher assessment.
What tools do I need for the exam?
Access to a Google Business Profile, a spreadsheet application, and familiarity with at least one citation‑management platform.
Are practical tasks included?
Yes. Scenario tasks test your ability to detect duplicate listings, correct data errors, and optimise citation entries.
How will this certification benefit me?
It validates your expertise in local search and directory management, boosting credibility with employers, clients, and business partners.