Google Tag Manager
The Google Tag Manager exam assesses individuals' proficiency in setting up, managing, and optimizing tags, triggers, and variables using Google Tag Manager (GTM). This exam evaluates candidates' ability to implement and maintain tracking codes, such as Google Analytics, Facebook Pixel, and other third-party tags, to collect and analyze website data effectively. Successful candidates demonstrate expertise in using GTM to streamline tag management processes, improve website performance, and gain valuable insights into user behavior and site interactions.
Who should take the exam?
- Digital Marketers: Digital marketers, marketing analysts, and online advertisers responsible for tracking and analyzing website performance and user behavior.
- Web Analysts: Web analysts, data analysts, and business intelligence professionals seeking to leverage GTM for efficient tag management and data collection.
- Website Developers: Website developers, webmasters, and IT professionals involved in implementing and maintaining tracking codes on websites and digital platforms.
- E-commerce Managers: E-commerce managers, conversion rate optimization specialists, and online store owners looking to track and measure online sales, conversions, and customer journeys.
- SEO Specialists: SEO specialists, content marketers, and search engine marketers interested in tracking website engagement, traffic sources, and keyword performance.
Course Outline
The Google Tag Manager exam covers the following topics :-
- Module 1: Introduction to Google Tag Manager
- Module 2: Understanding Getting Started with Google Tag Manager
- Module 3: Understanding Tag Management Basics
- Module 4: Understanding Trigger Configuration
- Module 5: Understanding Variable Management
- Module 6: Understanding Tag Templates and Community Templates
- Module 7: Understanding Tag Testing and Debugging
- Module 8: Understanding Cross-Domain Tracking and Enhanced E-commerce
- Module 9: Understanding Performance Optimization
- Module 10: Understanding Advanced Topics and Integrations