Marketing
Marketing is the activity which includes promoting, selling, and distributing a
product or service. It includes market research, advertising, branding, product development, and
customer service. It aims to understand customer needs
and implement a strategy to persuades customers to purchase a product or
service. It uses digital, traditional
media, public relations, and social media to reach and target the customers.
Certification in
marketing certifies your skills and knowledge in marketing
tools and techniques. This certification assess you in marketing strategy, consumer behavior, digital marketing,
analytics, and communications.
Why is Marketing certification important?
- Enhances your professional credibility and marketability.
- Demonstrates your expertise and proficiency in marketing strategies and tools.
- Increases your job opportunities for more senior roles.
- Provides you recognition.
- Attests to your knowledge of customer behavior and market trends.
- Increases your earning potential by qualifying for higher-paying roles.
- Validates your commitment to continuous professional development and learning.
- Opens opportunities for your career advancement and leadership positions.
Who should take the Marketing Exam?
- Marketing Managers
- Digital Marketing Specialists
- Brand Managers
- Content Marketing Managers
- Marketing Analysts
- Social Media Managers
- SEO/SEM Specialists
- Advertising Managers
- Public Relations Specialists
- Product Managers
Marketing Certification Course Outline
The course outline for Marketing certification is as below -