New Product Development - NPD
About New Product Development NPD
New
product development (NPD) is the process of bringing a new product to
the marketplace. Your business may need to engage in this process due to
changes in consumer preferences, increasing competition and advances in
technology or to capitalise on a new opportunity.
Why is New Product Development NPD important?
Advantages from using the new product development process are
• Create an innovative culture
• Keep pace with your consumers
• Discover new opportunities
• Drive higher value proposition
• Improve your brand reputation
• Faster time to market
• Avoid feature creep
• Avoid common pitfalls
Who should take the New Product Development NPD Exam?
• Senior professionals
• Product developers
• Designers
• Entrepreneurs
• Innovators
• Anyone who wants to assess their NPD skills
• Managers and senior executives
• Consultants
• Professionals working in outsourced companies responsible for New Product Development
• Any professional with skills and knowledge on NPD
• Anyone interested in NPD
• Students
New Product Development NPD Certification Course Outline
1. Idea Generation and Screening Ideas
2. Market Research
3. User Design
4. Analytics
5. Engagement & Growth
6. Product Development and Planning
7. Commercialization and Product Pricing
Certificate in New Product Development (NPD) FAQs
What career opportunities are available after passing the NPD Practice Exam?
You can work as a Product Manager, Innovation Manager, R&D Specialist, Business Analyst, or Product Strategy Consultant in industries from consumer goods to technology.
Do I need prior product development experience to take this exam?
No. A basic understanding of project management and market research is enough to start preparing, though hands-on experience can help.
What topics are covered in the exam?
The exam covers idea generation and screening; market research and consumer insights; concept development and testing; business analysis and financial planning; design and development; testing and quality assurance; launch strategy; and post-launch review.
How is the exam delivered?
It is an online, proctored test featuring multiple-choice and scenario-based questions that reflect real product development challenges.
What score is required to pass?
You must score at least 70% to earn the certification.
How long is the certification valid?
The certification remains valid for three years from the date you pass the exam.
Can I retake the exam if I do not pass?
Yes. You may retake the exam after a two-week waiting period.
What study materials are recommended?
Review the official course outline, standard NPD textbooks, case studies on successful product launches, and practice exercises in market research and financial modelling.
How much time should I allow for preparation?
Most candidates study for 4–6 weeks, spending about 5–10 hours per week on theory and practical exercises.
How will this certification help my career?
It demonstrates your ability to lead products from conception through launch and beyond, strengthening your credentials for leadership and cross-functional roles.