Online Search
Online search is the process searching on internet by using Google or
Bing search engine. The process aims to help you get information,
products, or services which are shown by the search engine. The process
involves entering keywords or phrases into a search engine which gives
relevant results as per their internal algorithms which rank web pages,
images,
or videos. It helps access relevant information by using a search
engine's algorithm so as to get useful information from the vast amounts
of information on the web.
Certification in Online
Search verifies your skills and knowledge in performing and optimizing
online searches. This certification assess you in search engines
working, optimizing search
queries, improving search rankings (SEO), and search
algorithms impact on the search results.
Why is Online Search certification important?
- The certification validates your skills and knowledge in using search engines to get relevant and accurate information.
- Improves
your job prospects in online search jobs.
- Boosts your employability in search engine based research.
- Attests to your knowledge of search algorithms.
- Provides you an edge in digital marketing.
- Shows your online research skills.
- Adds to your credibility to perform high-level online search tasks.
- Helps you prepare for advanced roles in SEO, and SEM.
Who should take the Online Search Exam?
- Digital Marketing Specialist
- SEO Specialist
- Content Marketing Manager
- Research Analyst
- Social Media Manager
- E-commerce Manager
- Data Analyst
- Online Researcher
- Business Intelligence Specialist
- Copywriter and Content Strategist
Online Search Certification Course Outline
The course outline for Online Search certification is as below -
Introduction to Online Search
Understanding Search Engine Algorithms
Keyword Research and Optimization
Search Query Optimization
Advanced Search Operators
Search Engine Optimization (SEO) Basics
Content Strategy for Search
Online Research Methods
Analytics and Data Interpretation
Current Trends in Online Search
Online Search Marketing FAQs
What is the format of the exam?
The exam includes 60 multiple‑choice questions and 5 scenario‑based tasks. You have 90 minutes to complete it.
Who should take the exam?
Anyone who relies on online research—students, professionals, analysts, writers, and marketers.
Is prior experience required?
Basic web‑search skills are helpful but not mandatory. The exam covers all key concepts from the ground up.
How can I prepare?
Practice with different search engines, review advanced query techniques, and study source‑evaluation guides.
What score is required to pass?
You must score at least 70% overall to earn certification.
Can I retake the exam if I fail?
Yes. You may retake it after a 14‑day waiting period.
How long is certification valid?
Certification remains valid for three years. Renewal requires completing a brief refresher assessment.
Are specialised databases covered?
Yes. The exam includes questions on academic, government, and industry databases.
Are practical tasks included?
Yes. You will complete scenario‑based exercises that test source evaluation and data‑collection skills.
How will this certification benefit my career?
It demonstrates your proficiency in online research, making you more competitive for roles in academia, media, marketing, and data analysis.