Product Planning
About Product Planning
Product
planning is the process of searching for ideas for new products, screening
them systematically, converting them into tangible products, and
introducing the new product to the market. It also involves the
formation of product policies and strategies.
Product planning
includes improvements in existing products as well as the deletion of
unprofitable or marginal products. It also encompasses product design
and engineering which is also called product development. Product
planning comprises all activities starting with the conception of the product idea and ending up with a full-scale introduction of the product
in the market.
Why is Product Planning important?
Product planning is required for the following reasons:
• To replace obsolete products;
• To maintain and increase the growth rate/sales revenue of the firm;
• To utilize spare capacity;
• To employ surplus funds or borrowing capacity; and
• To diversify risks and face competition.
Who should take the Product Planning Exam?
• Product Management professionals
• Entrepreneurs or Innovators
• Anyone who wants to assess their product planning skills
• Product managers and senior executives
• Product Management consultants
• Any professional with skills and knowledge of product planning
Product Planning Certification Course Outline
1. Product Planning - Market Analysis
2. Product Planning - Competitor Analysis
3. Product Planning - - User Requirements Research
Certificate in Product Planning FAQs
Is production planning a decent profession?
A profession as a Production Planner is loaded with imagination. You can attempt new things for production. Interest for a Production Planner is relied upon to fill later on. This profile will assist you with fostering your administration abilities and math abilities.
How does a product organizer respond?
A product organizer or production organizer is liable for creating, carrying out, and observing the production timetables of an organization to guarantee most extreme proficiency and ideal yield. They likewise address issues in production as they emerge, tackling them before they can bigger affect the production interaction.
For what reason is product planning significant?
Product planning is significant in light of the fact that numerous choices are taken during the time spent product planning. These choices are advancement of another product, extension or constriction of product blend, improvement in the product, assurance of brand, name, pressing, shading, plan, size and cost, and so forth.