Snapchat Marketing
Snapchat Marketing refers to the practice of using Snapchat for
promoting brands, products, or services by using Stories, AR (Augmented
Reality) filters, Snap Ads, and user engagement
tools. The practice of involves developing engaging, time-sensitive, and
interactive content so as to connect with audiences, increase brand
awareness, and conversions. Snapchat Marketing helps companies to target
millennials and Gen Z who are the audience of Snapchat.
Certification
in Snapchat Marketing certifies your skills and knowledge in using
Snapchat's tools, and analytics, for developing and implementing digital
marketing campaigns. This certification assess you in ad campaigns,
audience
insights, ad performance, and filters and lenses.
Why is Snapchat Marketing certification important?
- The certification validates your skills and knowledge of Snapchat’s marketing tools and ad formats.
- Increases your ability to target younger audiences.
- Builds your credibility as a social media marketing expert.
- Attests to your skills in creating innovative and interactive content.
- Improves your career prospects in digital marketing roles.
- Shows your mastery of AR and interactive ad technologies.
Who should take the Snapchat Marketing Exam?
- Digital Marketing Specialists
- Social Media Managers
- Advertising Professionals
- Brand Strategists
- Content Creators
- Marketing Consultants
- Performance Marketing Analysts
- Campaign Managers
- Freelance Social Media Marketers
Snapchat Marketing Certification Course Outline
The course outline for Snapchat Marketing certification is as below -